Masha’s Bestsellers

Success Reloaded: Use the power of authenticity to drive success Leadership books

Today, career planning focuses on the individual as a whole – or it runs the risk of failing in the long run. The next generation of executives does not merely want to function within a given framework. They want to see external success and meaningful action in harmony with family obligations and personal development goals. More than ever, the career path to a high level of responsibility requires reflection. This has been recognized by large companies, which support their top executive trainees with training and coaching in holistic career management.
Leadership books

The book was developed out of the context of this practical work. There are countless business books that provide assistance to executives dealing with difficult tasks and conflict situations. Masha Ibeschitz’s new book is one of the few that answers this question: What needs to be done when a major career leap is imminent? The book is an invitation to reflect on the past, present, and future of your own success. The goal is to make conscious and lasting career decisions.
Leadership books

Ten chapters which shed light on how Coaching tools can be used to develop our employees’ potential

IMPACT answers questions such as:

  • What exactly is coaching—and what it is not?
  • What is the value of Coaching discussions?
  • What are appropriate occasions for coaching?
  • Who is Coachable? How can you trigger solutions?
  • How to work with questions?

Based on real-life stories and experiences from my own coaching practice, I provide tips that have proven helpful in the international business arena. As a reader, you benefit from a range of take-aways, each presented as briefly as possible and as extensively as necessary. Chapters are rounded off by info boxes and summaries of key points, offering both a quick overview of specific concepts and effective guidance along your way towards greater company success through effective people development.

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Many executives try to solve “the problems of the world” by themselves – and fail. It’s impossible to overcome major challenges as a one-man show. So the question is: as a self-reflective executive, how can you increase your leadership effectiveness beyond your personal limits, also given the physical limitations to resources such as time?

Many authors dealing with this topic use a logically comprehensible yet static and theoretical approach: They offer model solutions and leave it to readers to figure out how to translate them into practice.

Masha Ibeschitz chooses a different approach. By telling entertaining stories based on her client work, she gives readers plenty of opportunities to identify themselves with protagonists and their situations and to recognize own patterns. For each situation she then offers hands-on, easy-to-understand solutions that readers can apply immediately, without having to translate them first. The methodology essentially focuses on managers’ function as coaches: Its purpose is to offer ways to help people become more effective – which, in their respective areas of expertise, is often easier for them than it is for their superiors. Many valuable inspirations!

Holger Schmenger, Managing Director at HAUFE Academy

A hands-on guide to solving the transfer issue Leadership books

Many seminars are useless—it’s an open secret in HR circles. Less than 20 percent of what trainees learn (or supposedly learn) is actually put into practice. Small wonder that training programs regularly fall victim to budget cuts.

This book demonstrates that transfer success is manageable. The 12 levers to transfer effectiveness introduced here, which form a conclusive framework, represent the gist of scientific research for HR practitioners. Once familiar with these levers, you’ll know what determines transfer success and how to manage it.

Along with to the framework, the book offers more than 50 tools and interventions that HR developers, training providers and trainers can use to maximize the effectiveness of any training course or program.