And here’s a quick backstory of the creation of Wingfinder: Long before Daniel Pink published his highly acclaimed book and concept on Drive-Motivation 2.0, Red Bull was already successfully implementing this strategy. Influenced by the Austrian Psychologist Viktor Frankl, the people at Red Bull from the very beginning designed the way of working around meaning, freedom, responsibility, and mastery, making sure that people understand their contribution to others and the overall purpose of the company. Providing a work environment in which people can work towards that meaning the way they want to. And, finally, having the opportunity to use their strengths to achieve both, individual and company goals. This is how Red Bull “Gives wings to people and Ideas”, probably one of the most famous company claims in the world. Wingfinder from this perspective seems a perfect exemplification of this motto as it helps people better understand their potential and find adequate workplaces where they can put their strengths to work.
1. It’s fun and elevates candidate experience
People want to be supported in their daily challenges – but not in a tedious, old-fashioned way. Although e-learning isn’t the cure-all for the numerous challenges HR and L&D are facing today, it can be a very smart way to offer tailor-made online support to your people. Red Bull Wingfinder is a virtual tool to do so, providing big insights in an entertaining way. As an assessment based on pictures and special scenarios, it’s up-to-date with what people want to see in development initiatives.
2. It doesn’t put people in boxes
Taking assessments and personality tests can offer deep insights. At the same time, it bears the risk of putting people in boxes. Like: “Your result is A? You’re a total A-person!”, which is a pity as it absolutely negates the complexity of us human beings and is not favorable to individual development at all! Wingfinder results come on a scale. For example: Even if you hit a full score in the field of being diplomatic, the result won’t say: You’re a diplomatic person. Instead: On the scale from direct to diplomatic, you tend to behave diplomatically in most cases. That instantly opens up an otherwise narrow result while at the same time offering context and alternatives.
3. It’s hard to be manipulated
We all know these tests where we clearly sense which answer leads to which results, right? By offering pictures as answer solutions and creative scenarios with unexpected options to choose from, Red Bull Wingfinder is very intuitive and therewith hard to manipulate. Which in turn means that it has rather high validity.
4. Comparison with others
Wingfinder does not only reveal insights about the individual but also about one’s own strengths and behavior patterns compared to all the other people who did the test before.
5. Deep reporting
A key question for us in people development: What to do with a result, with an insight gained? Many online personality assessments leave you with a certain astonishment and agreement or disagreement towards the result. And then they end. Red Bull Wingfinder takes that one step further by offering the obligate feedback report but also a tailor-made coaching plan. With countless ideas of how to behave in a way that leads to even more desired results.
And once more the reminder: The assessment is completely free of charge so you can start right now! You’d like to discuss in detail how Wingfinder can add value to your HR and L&D initiatives? Book a free call now!